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INFLUENSER™ Expands Capabilities and Announces New Business Partner

Amanda Taylor named Director of Influencer Marketing overseeing the company’s growing digital practice and providing strategic counsel to clients.

Building upon our expertise in the Latinx influencer space, our company’s focus is expanding to drive measurable business results for our clients and deliver best-in-class social media campaigns and influencer marketing strategies for brands interested in reaching Latinx and U.S. Hispanics. 

Our digital practice will be headed by INFLUENSER’s founder, Katherine Johnson-Gunn, and new business partner, Amanda Taylor, who will serve in the role of Director of Influencer Marketing and Brand Partnerships. Throughout her 12 years of industry experience, Taylor has led social media and influencer marketing campaigns in the US and Latin America, spanning a wide array of verticals including telecom, QSR, retail, beauty, tech, sports, youth, and entertainment. Most recently, she spearheaded an award-winning multicultural influencer program with NASCAR, breaking down cultural barriers and introducing new fans to the sport through creative content integrations.

Amanda is integral to INFLUENSER’s strategic goals to build our digital capabilities,” said INFLUENSER Founder & CEO, Katherine Johnson Gunn. “Her passion for influencer marketing and effectively telling a client’s story is evident in the results she continually delivers. By partnering with Taylor, INFLUENSER is able to expand our services to more fully meet our clients’ communications needs.

INFLUENSER aims to deliver impactful influencer marketing strategies for brands who want to connect with the U.S. Hispanic/Latinx community with results that are driven by insights and fueled by cultural nuances. INFLUENSER’s outstanding relationships with Latinx and Multicultural influencers in all areas of lifestyle, entertainment, food, business, sports, and popular culture, ensure brands deliver authentic messaging and receive measurable results. The company will provide clients with strategy and planning, influencer selection, creative development, contract negotiation, and campaign analytics. In addition to influencer marketing, INFLUENSER provides clients with content marketing, PR consulting, and event production services with their in-house experiential team that has over 17 years of experience in producing intimate and large-scale IRL and virtual events.

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