Insights-driven Influencer Strategy

INFLUENSER aims to deliver an impactful influencer marketing strategy for brands who want to connect with the U.S. Hispanic/Latinx community. Driven by insights and fueled by cultural nuances, our approach to influencer marketing ensures authentic messaging and measurable results.

Influencer Marketing

We maintain outstanding relationships with Latinx and Multicultural influencers in all areas of lifestyle, entertainment, food, business, sports, popular culture, and more. Our expertise in the Latinx market allows us to match the right influencer to your needs. We provide strategy and planning, data-informed influencer selection, creative development support, contract negotiation, financial remittance, and thorough campaign reporting.

Events/Experiential

INFLUENSER creates customized events that communicate your brand message, whether you require one spectacular launch or seek to expose your product in multiple markets with simultaneous or consecutive live events, we create unique intimate or large-scale events that connect with Latinx consumers and the U.S. Hispanic industry

Digital Marketing

Digital public relations is one of the best ways to increase your online presence to your target audience. Our Digital PR team explorers both popular and emerging social media platforms. INFLUENSER Media understands how to create and execute digital marketing campaigns, content marketing campaigns that build brand awareness and increase sales.

Get in touch! Reach out so we can work together: katherine@influenser.com

MEET THE TEAM

Katherine Johnson Gunn
**Founder & CEO**
Katherine is a Hispanic industry pioneer, entrepreneur, and award-winning Public relations professional with over 17 years of experience in PR, marketing, digital strategy, influencer management, event production, and programming. As co-founder and partner of Hispanicize Media Group, Katherine, a bilingual, Peruvian-American Latina, was instrumental in shaping the company it’s become today. As former Managing Director of Hispanicize Event, Johnson-Gunn, boosted attendance and sponsorship revenue by 53% and developed experiential concepts for Fortune 500 brands looking to connect with U.S. Hispanics. During Johnson-Gunn’s tenure, she booked over hundreds of speakers and worked with A-list talent on performances, panels, and brand collaborations, such as Juanes, Rosario Dawson, Carlos Vives, Luis Fonsi, and Olga Tañón. She executive produced award shows and keynotes, while always championing up-and-coming artists, creators, influencers, and entrepreneurs, such as Lele Pons, LeJuan James, Julissa Calderon, Lizzie Velazquez, and countless others that have gone on to become household names. In addition, she has secured and managed support from multiple Fortune 500 companies including Prudential, Target, Toyota, Walmart, and Wells Fargo.

In addition to founding and managing Hispanicize Event from the inaugural 2010 conference until the last event that took place before the company was acquired by John Leguizamo’s NGL Collective, she is also co-founder of several startups including Dime Media, Hispanic Kitchen, Hispanic PR Blog and is a co-owner of LatinxNewsWire.

Amanda Taylor
**Influencer Marketing & Brand Partnerships**
Throughout her 12+ years of industry experience, Amanda has led global, national, and local social media and influencer marketing campaigns spanning a wide array of verticals including telecom, QSR, retail, beauty, government recruiting, sports, and entertainment. Most recently, she spearheaded an award-winning multicultural influencer program with NASCAR, breaking down cultural barriers and introducing new fans to the sport through creative content integrations.

Having worked in both advertising and PR, Amanda prides herself in combining the best of both industries and offering her clients best-in-class marketing strategies enhanced with culturally relevant narratives.

Get in Touch

Reach out so we can work together to drive more customers to your products and services.

katherine@influenser.com
Los Angeles, CA 90210